Bee’s and Tee’s; EJF Campaign Launch

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EJF (environmental Justice Foundation) is continuing to produce its funky T shirts and raise support it’s fantastic work at the same time. The charity works on a number of environmental campaigns on issues ranging from slave labour in cotton farming to illegal fishing. Its latest initiative focuses on the dwindling bee population in the UK in particular. You may think why should we care about bees- they sting. I tend to favour cute peaceful animals such as bunny rabbits over not so cute ones that potentially cause harm. However bees are fairly cute and they play a vital role in agriculture and food production through pollination, and of course they also produce honey which we all love. EJF are renowned for producing T-shirts in collaboration with designers and celebrities such as Vivienne Westwood,  Katharine Hamnett, Giles Deacon, Alice Temperley and Christian Lacroix which have been worn by high profile supporters including Lily Cole and Naomi Campbell. Its latest collaboration for the Bee T-shirts is with punk fashion brand The Rodnik Band, and quirky organic T-shirt brand Rapanui. The pop up shop in Kingly Court, Carnaby Street also sells the full range of EJF T-shirts, plus eco friendly bags and jewellery. Visiting the store brought back fond memories of when I volunteered in one of their pop up also in Kingly court about 5 years ago so is great to see that the momentum hasn’t stopped since then. I look forward to seeing what they have in store next.

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T shirt designed by The Rodnik Band

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T-Shirt designed by Rapanui

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Healthy and delicious treats including smoothies from Moosh, rose lemonade and Elderflower presse

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